Ready for Launch Toolkit
Here’s the way to spread the word about your new pole studio …
and get students signing up for class!
You don’t need an MBA to do it. You don’t need sales experience. And you don’t need to spend a fortune on a marketing consultant.
Think about it: what’s the difference between a studio that never gets off the ground and a studio that has students clamoring for class?
It’s not the owner’s skill level on the pole. It’s not their certifications. And it’s certainly not something magical about them that you can never have.
It’s knowledge. They know how to market their studios, and you can learn to do it, too.
If you are about to launch your first pole studio and you …
- Need to get students signed up fast,
- Are great with pole, but not sure what you need to do to market your studio,
- Don’t want to spend a fortune on a marketing consultant – because leasing studio space, getting poles, arranging flooring, and buying mirrors was plenty already, and
- Really want to know how to do your marketing yourself,
Then this is the toolkit for you.
Part One: What Sets Your Studio Apart?
Every year new studios close because they didn’t know how to find students that wanted what they had to offer. You can make sure this doesn’t happen to your studio. All you need to know is what sets your studio apart from the competition and where to find the students that are looking for precisely what you provide.
In this section, you’ll learn:
- How to figure out what sets your studio apart – even if there are a dozen other pole studios in your area.
- How to analyze your competition and look for niches your studio can fill.
- Which students will want what you have to offer and exactly where to find them.
Whether yours is the first pole studio your community has ever heard of, or the twentieth, you’ll find out how to stand out from the crowd.
Part Two: How Do You Spread the Word?
Anyone can put up a flyer – but how do you post one people will actually read? And what do you do next – when you’ve already posted a bunch of flyers? Marketing a new studio goes beyond posting flyers. You need a strategy, you need writing skills, and you need a grand opening that rocks.
In this section, you’ll learn:
- How to write flyers, ads, and web pages so students actually sign up.
- How to create a marketing calendar so you know exactly what you need to do to keep spreading the word about your new studio.
- The 9 essential things your grand opening must have - and which one is absolutely crucial.
With the proper strategy, you can launch your studio with great success.
Part Three: How Do You Build a Referral Network?
Studio owners who go it alone succeed only at exhausting themselves. You want a referral network – and you want one that is a good fit for your student base.
In this section, you’ll learn:
- Why you need referral partners – and how to choose ones that are right for your studio.
- What to offer referring businesses so they’ll want to keep sending customers your way.
- Why following up with your referral network is vital to your business – and how often you should do it.
Learn to work with neighboring businesses effectively and you will see the difference in your class size.
Part Four: How Do You Get Media Attention?
Some studios always seem to be in the news – and they’re the ones everyone’s talking about. You can make sure your studio is one of them.
In this section, you’ll learn:
- Why ads aren’t the only way to work with the press - and what way might be even better.
- How to choose the best media for your student base – and find the right reporter to talk to.
- The difference between a pitch, a press release, and a media advisory – and exactly how to write them.
Knowing how to work with the media is a huge asset in promoting your new studio – one you can’t afford to miss out on.
Part Five: How Do You Get Class Sign Ups
Concepts are great, but successful studios actually know a thing or two about getting students to sign on the dotted line. You should know those methods, too.
In this section, you’ll learn:
- What students really mean when they complain about your prices – and how to respond.
- Simple techniques to move potential students from information gathering to signing up for class without being pushy.
- How to keep in touch with students and referral partners without always asking for a sale – and why that will lead you to even more sign ups down the road.
If you are nervous making sales, or if you are wondering how to respond when someone says your pricing is too high, this section will tell you exactly what to say.
Why other studios fail at marketing – and why you don’t have to.
Those studios didn’t know what this toolkit can show you.
- They didn’t know the concepts.
With this toolkit, you will have the concepts spelled out for you. - They didn’t know how to apply the concepts to their individual situations.
With the worksheets, that’s exactly what you’ll learn. - They didn’t have time to understand it.
With so many options – PDF, audio, video – at your diposal, the information will be easy to absorb. - They didn’t have anyone to ask.
But you have me. Seriously. If you want to know you’ve done the worksheets right, if you want to make sure you understand what you need to do, you can choose the Ready for Launch Toolkit PLUS 30 Minutes Coaching. With that option, you get the entire Ready for Launch Toolkit, but you also get a 30-minute session with me, by phone or Skype, to go over what you’ve done and see that you’re headed in the right direction.Doing it yourself doesn’t have to mean going it alone.
Is it just an ebook?
Actually, it’s a lot more.
Each section comes with easy, step-by-step worksheets to help you take all the concepts and apply them to your own specific situation. In fact, there are 8 worksheets in all.
Better still, each section comes with a video presentation, so you get me actually walking you through all the concepts.
I even went one better: I am also giving you separate audio files for each section, in case you don’t have time to watch a video and just want to listen.
BTW, in case you were wondering, the workbook is NOT just a transcript of the video. It covers the same topics, but is not a duplicate – which means you get even more information and fuller understandings when you use both.
The toolkit arrives in your email as an instant download, along with links to all the worksheets, audio files, and videos.
But that’s not all you get … there are also four BONUS chapters …
When you’re starting a brand-new studio, marketing is not the only thing on your mind. So, I asked the following four experts to contribute these bonus chapters:
- Meg McCall of MindBody, maker of online class registration software, presents a special self-assessment quiz to help you figure out exactly what you need to make your class registration run smoothly.
- Mark Culp of Insurance 4 Pole Dancers gives a detailed interview on all the issues you need to be asking your insurance agent.
- Mary Ellyn Weissman and Jim Weissman of ETE Dance offer their perspective on what kinds of accounting and bookkeeping issues a new pole studio owner will face. (Their expertise is in U.S. law, but the fundamentals they cover will apply no matter what country you live in.)
- Jennifer P of Pole Dancing Accountant contributes her expertise on accounting/bookkeeping issues for new pole studio owners, from a U.K. perspective. (As above, the general concepts she provides will apply to new studio owners in any country.)
Who am I and why should you listen to me?
My name is Jennifer Michelle and I’ve been working with the pole community since 2009. That was when I launched PoleSkivvies, the world’s first line of fitness clothing made just for pole dancers. As part of that endeavor, I started the PoleSkivvies blog, which connected me with pole dancers – and pole studio owners – all over the globe.
I learned from them what their concerns were and what they wished they knew about marketing their pole studios. That’s why I came up with J Michelle Marketing, and that’s what led me to create this toolkit for you.
After all, pole dance is very special and studio owners need help from someone who understands that.
Think of it as marketing – with a spin.
Best of all, it’s guaranteed. You have 30 days to try it out – and if you don’t like it, I’ll give you your money back.
For just $97, you get this toolkit, with its 33-page workbook, 8 worksheets, 5 videos, and 5 audio files. That means if you charge, say, $16 or $17 for class (and that’s a low average of what’s out there), this toolkit will pay for itself if it brings in just one more student signing up for a 6-week package.
Think about that – just one more student sign-up and this toolkit has already paid for itself.
And, for only $147, you can get the “plus 30 minutes of coaching” option, which is like just one and a half more students signing up.
Now, by U.S. law, I’m not allowed to guarantee results, so I don’t – and I know you’re smart enough to understand that. But if you put in the work, this toolkit will help you define a marketing strategy based on the specific needs of your unique pole studio.
And, as I say, if in 30 days you aren’t satisfied, email me, and I will give you your money back.
Choose your options and click the Add to Cart button below.
